Need to write or update your bio? Remember our mantra... "Show, don't tell."
- Subjective ideas like “visionary leader” are not persuasive, it's much better to give examples or spell out patterns of the success you’ve achieved (problem-action-result (PAR) stories are an ideal vehicle for showing how you tackled a challenge). Example: "Operating in a reactive mode, Natasha engaged stakeholders on four continents to get agreement and alignment on a strategic learning plan; participants rated the program a 9.3."
- Enthusisam is great but avoid a gimmicky, sales-y tone. Adotp a warm, engaging, conversational tone instead. "Having consulted in ten countries, Natasha asks great questions and listens carefully."
- Personal hobbies and interests can be great when they show a related skill or show commitment to a job-relevant area. Example: "We believe in metrics and accountability. Every action, every dollar, and every word should return its investment."
- We all know that you wrote the bio yourself so limit the self-aggrandizing quotes like "she's a visionary thinker” or "she's a creative innovator.” Example: "To support long-time client McDonald's during it's restructuring efforts, Write It Well redesigned the program to deliver maximum value and uncompromised quality at a reduced cost."
Want to learn more about writing effectively for business? Check out our books (Amazon) and courses.